Leadership in media and communications
A practical route into responsibility for people, quality and results in media and communications.
Where to enter
Start in reporting, production, editing, marketing, audience research, technology or commercial operations. A leader manages editorial decisions, deadlines and commercial pressure with clear accountability.
A project that shows leadership
Coordinate an approved small publication or campaign. Record its brief, fact-checking steps, corrections and feedback from the people it served.
What to measure
Track accuracy and correction time as well as audience reach, production effort and complaints. Views alone do not establish trust.
Choose your learning
Explore ACMA’s broadcasting licensing guidance if the target role involves licensed radio or television; requirements differ for online publishing.
Check the boundary
Separate journalism and advertising clearly, respect image rights and avoid treating a high-traffic claim as verified fact.
Source to check
Relevant Australian regulator or sector guidance. Confirm location, role, eligibility and current rules with the provider or employer.
Build evidence in 90 days
- Read three current vacancies for the role you want. Separate required qualifications from preferred experience.
- Ask a supervisor for one small project that fits your authority and time.
- Agree a baseline and a safety or quality measure before making a change.
- Record your contribution, what the team achieved and what you would change next.
Explore related roles in the industry directory and compare the Jobs and Skills Australia occupation profiles.